The 2016 Super Bowl won’t be written Super Bowl L – rather Super Bowl 50 – leaving behind the traditional Roman numeral format in favor of the stadard Arabic numerals.

Super Bowl 50

Since Super Bowl V in 1971, the NFL has been using Roman numerals to denote the league’s championship game. For the 2016 Super Bowl, the league’s VP of brand and creative Jamie Weston decided that the league should take a year off from tradition. According to Weston, the aesthetics of a lone “L” just didn’t work for the logo.

"When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston told ESPN. "Up until that point, we had only worked with X's, V's and I's. And, at that moment, that's when we started to wonder: What will happen when we get to 50?"

Ultimately, after a year of brainstorming and mock-ups, Weston’s team settled on using “50” instead of “L.” The national logo, keeping in mind the golden anniversary, features “50” in gold with the Lombardi trophy bisecting the “5” and the “0.” Since the 50th Super Bowl will take place at Levi’s Stadium in San Francisco, the Golden Gate Bridge and the Coit Tower will feature prominently in the regional logos.

"We think what we have makes a very powerful statement for the NFL brand," Weston said.