The Super Bowl Babies Choir performed a remix of Seal‘s famous love song “Kiss from a Rose” in one of Super Bowl 50‘s most memorable ads.

Super Bowl Babies Choir

“Data suggests 9 months after a Super Bowl victory, winning cities see a rise in births,” the ad reveals. “They’re called Super Bowl Babies.”

The Super Bowl 2008 Giants babies, Super Bowl 2007 Colts, 93/94 Cowboys, 2003 Tampa Bay Buccaneers, 1967 Packers, 2014 Seattle Seahawks, 1976 Steelers and the 1989 San Francisco 49ers babies together launch into “Kiss from a Rose” with the help of Seal himself in the ad spot.

“What makes the Super Bowl so super, a day we adore? It’s a day so super, it’s why we were born,” sing the Super Bowl Babies Choir. “In the end, when our team won, mom and dad looked at each other, one thing led to another, that night.”

“We’re all babies, it all happened on the night that the Super Bowl was won,” the group continues. “And that’s why we’re here singin’ this sweet serenade. And now Super Bowl 50 is here. So much reason for cheer, tonight.”

The NFL put out the commercial spot, and explained that the goal was to start a conversation between parents and their kids, who might soon realize that they too are a Super Bowl Babies.

“We hope after the ad, that there’s a conversation that we generate,” NFL chief marketing officer Dawn Hudson told ESPN. “We think there will be some people who will say, ‘Wait, I was born in the October or November after my parents’ team won. Am I a Super Bowl baby?’”

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