Snapchat Apologizes For Ad Making Light Of Rihanna-Chris Brown Assault Incident

Snapchat has issued an apology for an inappropriate Rihanna and Chris Brown ad that asked users if they would rather “slap Rihanna” or “punch Chris Brown.”

The game that was advertised is called Would You Rather. The ad was taking a distasteful jab at an incident in 2009 where Brown physically assaulted Rihanna after Clive Davis’ Grammy party. The ad has since been removed from Snapchat.

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Snapchat issued a statement to BBC apologizing for the ad getting out to the public. “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware,” the company stated. “We are sorry that this happened.”

Many that saw the ad took to Twitter to voice their disproval, including Bill and Hilary Clinton’s daughter Chelsea Clinton.

 

Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.

— Chelsea Clinton (@ChelseaClinton) March 12, 2018

 

@Snapchat
This was one of the ads on Snapchat. What. The. Fuck.
How dare y’all disrespect @rihanna like this. Smh pic.twitter.com/JVbfzD9t69

— Tay (@Tay_ole) March 11, 2018

 

Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG

— Royce Mann (@TheRoyceMann) March 12, 2018

Snapchat’s popularity has been dropping since Kylie Jenner tweeted about the irrelevancy of the app causing it to lose $1.3 billion.

 

sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.

— Kylie Jenner (@KylieJenner) February 21, 2018