After Red Riding Hood, Shiloh Fernandez is Hollywood’s newest It Boy after landing a lead role in the satirical comedy, Syrup, co-starring two other hot young actors – Amber Heard (The Joneses) and Kellan Lutz (Twilight).

The movie is about several twenty-somethings all trying to climb the corporate ladder of a top soda company. The movie is based on the novel of the same name by Max Barry and is a funny look at the world of marketing and American consumerism.

Fernandez has been photographed shooting the film with his two co-stars around New York City. Syrup is directed by rising director Aram Rappaport and is slated for a 2012 release.