Scooter Braun, the infamous record executive Taylor Swift fans have attacked for years, has spoken about his rift with Swift.
This summer’s documentary Taylor Swift Vs. Scooter Braun: Bad Blood, released June 21, detailed the specifics of Swift’s score to settle with Braun, who produced Swift’s first six radio albums. The fallout took place in 2019 after Braun sold Swift’s masters without prior consultation. Braun sold the masters to Big Machine Records for $300 million, which included Swift’s first six radio albums.
As Swift was blocked from re-purchasing her masters, she reported the event to her fans, who launched a years-long social media war with Braun, permanently tainted public reputation. The two-part documentary explores both Swift and Braun’s perspectives on the experience.
On October 8, at a Bloomberg Screentime event in Los Angeles, Braun, 43, expressed his exhaustion with the feud with Swift: “Look. It’s five years later…I think, everyone, it’s time to move on. There were a lot of things that were misrepresented.”
Braun, who announced his retirement from music management earlier this year, continued, “I think that it’s important in any conflict that people actually communicate directly with each other. I think doing it out on social media and in front of the whole world is not the place. And I think when people actually take the time to stand in front of each other and have a conversation, they usually find out the monster’s not real, and that hasn’t happened. And that has not happened.”
Braun previously addressed the feud in 2022 on NPR’s podcast The Limit: “The regret I have there is that I made the assumption that everyone, once the deal was done, was going to have a conversation with me, see my intent, see my character and say, ‘Great, let’s be in business together.’ I made that assumption with people that I didn’t know.”
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