Scarlett Johansson Leaves Oxfam Due To Backlash For SodaStream Partnership
Scarlett Johansson’s eight-year run as an Oxfam Ambassador has come to an end, as she’s opted to step down from her position in light of their disapproval of her partnership with SodaStream.
Scarlett Johansson Leaves Oxfam
Oxfam took issue with Johansson’s support of SodaStream because the company manufactures its products in an Israeli West Bank Settlement. Oxfam has long stated its opposition to trade from Israeli settlements. After learning of Johansson’s involvement with SodaStream and her subsequent defense of the company, Oxfam said that they were, “considering the implications of her new statement and what it means for Ms. Johansson's role as an Oxfam global ambassador.”
Instead of waiting to find out what the implications were going to be, Johansson decided to leave the organization. Her decision was announced through a statement from a spokesperson.
“Scarlett Johansson has respectfully decided to end her ambassador role with Oxfam after eight years,” the statement read, according to Entertainment Weekly. “She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam.”
Johansson Defends SodaStream
When Johansson penned her statement titled “Clearing the Air” last week, she maintained that she was proud of what she’d done with Oxfam, and that she believes that SodaStream’s plant is in keeping with the idea of forging peace in the region. “I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” Johansson wrote in her statement, which was published on The Huffington Post. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.”
"That is what is happening in [SodaStream's] Ma'ale Adumim factory every working day,” the actress added. “As part of my efforts as an Ambassador for Oxfam, I have witnessed first-hand that progress is made when communities join together and work alongside one another.”
As part of her partnership with SodaStream, Johansson stars in the company’s already-controversial Super Bowl ad. Fox asked SodaStream for a censored version of the 30-second ad without Johansson’s last line – “Sorry, Pepsi and Coke.” The “uncensored” version of the commercial has racked up more than 5 million views thus far on YouTube.
– Chelsea Regan