Samuel L. Jackson gave KTLA Sam Rubin reporter a good-humored scolding after he confused Jackson with fellow black actor Lawrence Fishburne.

Samuel L. Jackson Scolds Reporter

When Rubin asked Jackson about his Super Bowl commercial, the Pulp Fiction actor looked confused and asked him to clarify. While Rubin looked over to his co-anchors for an assist, Jackson worked out the riddle on his own.

"You're as crazy as the people on Twitter. I'm not Laurence Fishburne!" Jackson said during the live TV interview, referring to Fishburne’s Kia ad. "We don't all look alike. We may be all black and famous, but we all don't look alike.

When Rubin held up his hands in surrender saying, “I’m guilty. I’m guilty,” Jackson nodded his head and said, “You’re busted!”

On a roll, Jackson continued, "You're the entertainment reporter for this station and you don't know the difference between me and Laurence Fishburne? That must be a very short line for your job outside there.”

When Rubin tried to pivot the conversation in the direction of Jackson’s upcoming feature RoboCop, the actor wasn’t having it. "I'm the other guy," he added. "There's more than one black guy doing a commercial. I'm the 'What's in your wallet?' black guy. He's the car black guy. Morgan Freeman is the other credit card black guy. You only hear his voice, though, so you probably won't confuse him with Laurence Fishburne."

After finally allowing the conversation to move on to RoboCop, Jackson had a few more sarcastic comments for Rubin. When the anchor mentioned the high-profile cast he’s a part of on the film, Jackson asked, “You do know who they all are though right?” adding, “I mean just in case you have some of them on the show, do some work. Do the research. Make sure you don’t confuse them with the other white actors like Brad Pitt.”

Sam Rubin Apologizes To Samuel L. Jackson

As Rubin suspected, the interview went viral. In an attempt to save face, the Emmy-winning reportern offered a wordy apology:

"I indicated to Samuel that I'd seen him during the Super Bowl, and he thought that I had confused him with the commercial Laurence Fishburne had done for a car company. Of course a Captain America ad had also run during the Super Bowl, but I immediately felt so dumb, I didn't bring that up — and he gave me the shellacking that was well deserved.”

"I pride myself on the fact — that unlike a lot of people who do this kind of work — more often than not, I really do know what I'm talking about. But I didn't 30 minutes ago, and I'm really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake.”

RoboCop hits theaters this week, while Captain America: Winter Soldier is slated for an April 4 release.

– Chelsea Regan

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