Sam Pepper, a popular YouTube personality, has landed in hot water after posting a series of videos titled “Fake Hand Ass Pinch Prank,” with many calling his “social experiment” an offensive stunt.

Sam Pepper Sexual Harassment Prank Video

Pepper, a former Big Brother UK contestant, uploaded the first “Fake Hand Ass Pinch Prank” video on Sept. 20. The video features Pepper walking around L.A., asking young women for directions and then sneakily pinching their backsides.

The video immediately went viral – Pepper boasts 2.4 million subscribers – and caused outrage. Many were appalled by Pepper’s nonchalant attitude towards sexual harassment, and comments were heated. The video was taken down from YouTube after being deemed offensive.

Not only did Pepper receive overwhelming negative reactions form the public, fellow YouTubers also spoke out against his actions. Friend and collaborator Mazzi Maz publicly said he thought Pepper had crossed a line with his new video, telling BBC News, “There are things you just don’t do. YouTube is a place where you can get ripped to shreds.” Maz added that, though he remains friends with Pepper, he won’t be collaborating with him again any time soon.