Rosie Huntington-Whiteley launched her first Rosie for Autograph fragrance at a London Marks & Spencer store Thursday.

Rosie Huntington-Whiteley’s Fragrance Launch Look

Huntington-Whiteley dressed for the event in one of her own designs, an ivory Rose for Autograph at Marks and Spencer dress that featured a lace trim along the neckline. She paired the lingerie-inspired number with Jimmy Choo shoes and Annina Vogel jewels, pulling the look together with a vintage belt.

Get The Look For Less: Dress, Neiman Marcus, $2,225.

“My first Rosie for Autograph fragrance is made from the oil of the precious Centifolia Rose,” Huntington-Whitely said at the event. “It’s quite a fresh, girlie, sensual smell. The idea was to capture a rose in bloom first thing in the morning.”

On Twitter, Huntington shared snaps from the event and thanked all of those who turned out for the launch: