Progressive Group Launches Bid To Buy Alex Jones’ Right-Wing Media Firm InfoWars When It’s Auctioned To Pay $1.5 Billion Judgement To Sandy Hook Families

Alex Jones‘ media company is being liquidated, and both his fans and his enemies are racing to get their hands on his empire.

Jones filed bankruptcy on his Infowars show and its parent company, Free Speech Systems, after being court-ordered to pay Sandy Hook families who sued him for defamation after he claimed the victims of the 2012 school shooting were paid actors. The conservative media personality owes the families around $1.5 billion in damages, though it is unlikely he will be able to pay them in full.

Jone’s entire brand is on sale – the Infowars name, production rights, archives, social media accounts, equipment, e-commerce site, customer lists and hundreds of domain names are being auctioned off, according to auction firms Tranzon Asset Advisors and ThreeSixty Asset Advisors. The assets can be bought individually or as a package.

Those interested need to make a 10% deposit and sign a nondisclosure agreement before Nov. 8. If their bids are “deemed competitive,” they will attend a live bidding session on Nov. 13. The auction will not be made public, and it may be several weeks before the winner is announced.

Potential bidders seem to have varying motives. Roger Stone, a political consultant and Donald Trump loyalist, alluded to bringing in an investor group to make a bid on the company. Many of Jones’ fans are hoping Elon Musk wins and keeps Jones on air.

However, plenty of bidders are hoping to take down Infowars for good. Jeff Rotkoff, the owner of a startup progressive media company in Texas, is working with partners and raising money to make a bid. On his website, he posted a picture of a cowboy boot about to stomp on the Infowars logo and wrote, “We’d like your help to make some mischief by buying Infowars.” Rotkoff said he would feel immense power in taking over for Jones and debunking his various conspiracy theories.

As for Jones, he seems to be remaining optimistic that someone “good” will buy his company.

“There are good groups of people I would work with that are going to try to get the company,” he said on a recent episode. “I would say it’s about a 70% chance that good folks buy it,” and “whatever organization comes out of this will just be stronger and bigger and more versatile and grow different legs of the stool of different hands, [like a] hydra.”