Pamela Anderson stunned in a hot-red bikini in the new campaign for her new swimwear collection with Frankies Bikinis.

Anderson returned to her Baywatch days as she rocked the cherry-red swimsuit with a scoop neckline. The new capsule collection is set to release on May 4.

The 55-year-old swimwear expert said this is her “dream collection” with Frankies Bikinis and is based on all her favorites.



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The model explained that she raised her sons next door to the founder of Frankies Bikinis, Francesca Aiello. “Frankie was making little bathing suits when I was there and putting bathing suits in my mailbox,” explained Anderson told Vogue.

In an Instagram post promoting the upcoming launch, Anderson wrote, “After all… It’s about time – I have been so excited to share this with you – I’m horrible at keeping a secret – Time went so slowly… But today after a long year – I can tell you all my favorite ideas and tricks of the trade – All mixed into my swimwear collaboration with @frankiesbikinis – A dream come true – And who better to do this with than the sweetest girl from Paradise Cove (@francescaaiello). She grew up before my eyes, with my boys – our story is authentic and unique. Raw, fun & timeless… Available May 4th Early access link in bio.”

She ended the message with a white heart and the letter “P.”

In the post, Anderson is showing off her iconic Baywatch bathing suit as she holds her hands up and strikes a pose. The star of the recent Netflix documentary Pamela, A Love Story, is seen covering her face with golden wet long beach waves.

Frankies Bikini’s also shared the same photo and a collection of photos of Anderson posing in her new collection. The collection also includes two-piece and one-piece swimwear in the colors white, yellow and cherry red.

The queen of the beach is ecstatic about the new release, including the original Baywatch one-piece.

Frankie’s Bikinis has made waves recently with a collection created by White Lotus star Sydney Sweeney.

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