Palcohol: Powdered Alcohol Turns Water Into Liquor – But Is It Legal?
Palcohol is alcohol in the form of white powder that can be mixed into water to create vodka or rum, in addition to a few other drink mix flavors, including cosmopolitans and mojitos.
Invented by Mark Phillips, Palcohol was approved for sale by the US Alcohol and Tobacco Tax and Trade Bureau on April 8. However, on Monday, April 21, the bureau claimed that the approval had been given in “error,” reported Time Magazine.
“TTB did approve labels for Palcohol,” the Alcohol and Tobacco Tax and Trade Bureau said in a statement. “Those label approvals were issued in error and have since been surrendered.”
Lipsmark, Palcohol’s parent company has assured those eager to sample the powered alcohol that the label approval “error” is merely a setback and that the product will eventually hit the market.
“There seemed to be a discrepancy on our fill level, how much powder is in the bag,” Lipsmark said in a statement. “This doesn’t mean that Palcohol isn’t approved. It just means that these labels aren’t approved. We will re-submit labels.”
While full approval for Palcohol seems imminent, there are still a few concerns about its safety – namely the ability for it to be snorted. The powdery alcohol substance, if snorted, will give the user the effects of drunkenness almost immediately and is, therefore, not advisable. Furthermore, since it’s so discreet, it could make it easier for underage drinkers to sneak alcohol.
– Chelsea Regan