OK Go, the band known for its crazy music videos, has put out yet another viral-worthy clip.


The video is for their older song “Obsession,” which was released in 2014. The band gained fame with their song “Here It Goes Again” in 2009, which saw the members dancing and running between multiple treadmills. In 2016, they added another interesting concept to their music video repertoire, when they took a zero gravity plane ride to film “Upside Down & Inside Out.” Also in 2016, they experimented with colors and slo-mo film for “The One Moment.”

This time, they’ve moved to colorful paper and involved a charity. “What you’re about to see is real: 1 band, 567 printers, and a lot of paper,” says a piece of paper coming out of a printer at the start of the video. “By the time you see this, all of the paper will have been recycled, and the proceeds given to Greenpeace,” reads the next sheet.

Singer Damian Kulash sings over printers spitting out hundreds of pages, and the video implements fast motion capture to see the hole thing at a higher speed. Tim NorwoodAndy Ross and Dan Konopka join the fun. Paper flies and at points so do the musicians, as they are hoisted up on strings.

The patterns shown may have even proved too much for YouTube, as the band suggests turning up the resolution “because when the the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression. We broke the matrix,” the band says in the video’s description.

“This idea came to life thanks to Double A’s smooth paper,” words flash on screen at the end, with a logo and tagline, “Obsession for Smoothness.” See the video below.

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