Nintendo has decided to shut down their current loyalty program – Club Nintendo – after six years.
“We launched Club Nintendo 6 years ago in North America, and we’re grateful for all of the feedback that our members have provided on your experiences with our products,” Nintendo said in a statement posted to the company’s website Tuesday.
“In order to focus on planning for a new customer loyalty program for our fans, we’ve decided to wind-down the Club Nintendo program,” the statement continued. “We are deeply thankful to our members for being a part of Club Nintendo for all of these years.”
Nintendo is giving its loyal customer’s a few months notice to use up all of the coins that they may have acquired over the year. The company also revealed that it would be offering additional content that the club members can purchase with their coins.
“All Coins will be deleted when Club Nintendo accounts are closed on July 1, 2015. As a result, to give our members the best opportunity to use their Coins, we will add dozens of downloadable games and a limited quantity of exclusive reward items to the rewards catalog in February,” the statement reads. “In addition, as a small token of appreciation for your loyalty, all Club Nintendo members will receive a free download code for Flipnote Studio 3D in February 2015.”
Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing, explained, “We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances.”
A new loyalty program will be announced at a later date. It’s expected that Nintendo might unveil the new program at the annual E3 trade show in early June.
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