Nike Sues Over Lil Nas X’s Blood-Filled ‘Satan Shoes’
Nike has sued rapper art collective MSCHF over their controversial shoe with created in collaboration with Lil Nas X, “Satan Shoes,” which contain a drop of human blood in each sole.
The $1,018 sneakers, which feature a pentagram and the words “Luke 10:18,” a Bible verse, were made using modified Nike Air Max 97s. Only 666 pairs of the shoes were released on Monday, and they sold out in less than a minute.
Nike claimed the shoes infringed on their trademark. The sneaker company filed a lawsuit with the U.S. District Court for the Eastern District of New York, claiming that the company did not approve or authorize “Satan Shoes.” They also are the court to stop MSCHF from using their famous “Swoosh” design mark.
“MSCHF and its unauthorized Satan Shoot are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” the suit said. “In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product.”
“Satan Shoes” were released to coincide with Lil Nas X’s latest single and music video, “Montero (Call Me By Your Name).” In the music video, the rapper is seen falling to Hell before giving the devil a lap dance.
The Grammy winner responded to Nike’s lawsuit by tweeting a meme.
me and satan on the way to nike headquarters pic.twitter.com/3OaQV6pu83
— nope 🏹 (@LilNasX) March 30, 2021
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