NFL Considering Charging Super Bowl Halftime Performers – Report
The NFL is floating the idea of charging their Super Bowl halftime acts for the privilege of playing during the league’s championship game.
NFL Charging Halftime Performers?
Seeking to cash-in on the talent that entertains the fans in the stadium and audiences tuning in at home during the Super Bowl's halftime, the NFL wants to charge the acts for the exposure they're destined to get, according to the Wall Street Journal. The NFL believes that it can use the exposure as leverage, considering Bruno Mars' album sales jumped from 15,000 to 40,000 sold in a week following his halftime performance.
When Beyonce performed during the Super Bowl halftime in 2013, she didn't have a new album out. However, the last album she'd put out back in 2011 saw nearly a 60% bump in sales following her performance.
The act chosen to perform, which will reportedly be Rihanna, Katy Perry or Coldplay, will be expected to offer up even more than an entry fee, according to the WSJ report.
"While notifying the artists' camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig," according to the paper.
Super Bowl XLIX will be played February 2015 in Glendale, Ariz.