Selena Gomez is the new face of Coach, having recently signed a multi-million dollar contract with the beauty brand. She is also working with the Coach Foundation, which helps girls from disadvantaged areas.

The singer was present at the Coach fashion show at New York Fashion Week which was held at Pier 76 on Feb. 14. She sat in the front row next to Vogue editor Anna Wintour.

#CoachFall2017 #NYFW #GoRogue @coach @stuartvevers

Une publication partagée par Selena Gomez (@selenagomez) le

These two women had already met previously during a private appointment at Vogue.

Gomez is rumored to be currently dating The Weeknd.

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