Netflix is gearing up for the release of its highest-budget film yet The Gray Man, though this marketing push is coming at a time of heightened financial insecurity for the streamer, which recently laid off over 100 full-time employees and more contractors.

The Gray Man was first announced in July of 2020 while Netflix had a sky-high subscriber count. The film, which is based on the Mark Greaney novel of the same name, is reportedly hoping to start a new franchise for the streamer on the level of James Bond, and Netflix threw down a record $200 million to make it happen.

Netflix released posters for their trio of main characters, played by Ryan GoslingChris Evans, and Ana De Armas. Gosling is set to play Court Gentry or the eponymous Gray Man, a skilled CIA operative who ends up on the run from other assassins including the psychopathic Lloyd Hansen, played by Evans.

The columnist Roger Friedman claimed that The Gray Man may have gone over budget in its filming phase, and stated that the real budget of this upcoming thriller is closer to $220 million.

Netflix finally released their first look trailer for the film on Tuesday. The Gray Man is directed by Marvel veterans Anthony Russo & Joe Russo from a screenplay by Joe RussoChristopher Markus and Stephen McFeely.

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