Art Ginsburg, better known as Mr. Food, died Wednesday in his Weston, Fla., home, after a long battle with pancreatic cancer at age 81.

Known for his catchphrase “oh, it’s so good,” Ginsburg’s broadcasting career spanned almost 40 years. He began with a television show in 1975 in Schenectady, N.Y., and by 1982, was syndicated in nine major television markets. Thirty years later, Ginsburg’s show was broadcasted on 125 television stations across the country. In addition, he wrote and published over 50 cookbooks.

On his Mr. Food website, he is remembered for his “commitment to anyone-can-do recipes and passion for helping others made him well-loved among his peers and among television viewers and website visitors. He was one of the first television celebrity chefs and paved a road for many who came after him.”

Howard Rosenthal, an executive at Ginsburg’s Mr. Food company said Ginsburg’s genial personality was the genuine article. “What you saw on TV was how Art was off TV,” said Rosenthal.