Motorola launched the Moto X Android device at a press event in New York City on Thursday, revealing the sleek design and major features.

Taking a play out of Apple’s handbook, Motorola is putting design front and center with the Moto X. It’s similar in size to the last two iterations of the iPhone – making it any easy fit in the palm of a hand while maximizing screen size. What separates it from the iPhone, however is its tapered edges, making it even more comfortable to hold, reported Forbes.

Furthermore, Motorola will allow its users to customize the phone’s front face colors, back colors, headphones and more. By the end of the year, the company plans to make a wood back panel an option.

As for the more functional features of the phone, Motorola highlighted three – touchless control, active display and a quick-capture camera.

For touchless control, the clunky command is “OK Google Now,” and acts much like Siri in providing answers to specific questions and heeding simple commands. The active display feature on the Moto X, allows the homescreen to activate with the lightest of touches, negating the need to hit the home or power button for every time or message check. Lastly, the quick-capture camera, which activates with a few flicks of the wrist, enables the user to take a snap shot by tapping anywhere on the screen.

The 16GB Moto X is expected to be priced at $199, with the 32GB going for $50 more. It will hit stores at the end of August of beginning of September.

– Chelsea Regan

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