Michelle Obama Joins Snapchat To Reach Younger Generations

Michelle Obama has officially joined the micro-vlogging social media application Snapchat to better reach the younger generations.

First Lady On Snapchat

Obama’s new Snapchat name was announced in an official White House press release on Tuesday. The press release explained that the FLOTUS would be using the app to share clips of her trip to Liberia, Morocco and Spain.

“To give young people everywhere a fun way to follow her trip, learn about the more than 62 million girls around the world who aren’t in school, and take action to support them, the First Lady launched an official Snapchat account: MichelleObama,” it reads. “Follow the First Lady at MichelleObama to see behind-the-scenes Snaps from Washington and abroad, including her upcoming trip and events in the coming months.”

A statement put out my Michelle Obama’s press team elaborates on what will be covered on the FLOTUS Snapchat channel: “You will learn more about ways to stay active and healthy — plus see the White House Kitchen Garden from planting to harvest. You will hear stories from members of our Joining Forces community. You will meet students who are beating the odds to Reach Higher to go to college. Plus, we promise many guest appearances from Bo and Sunny, too.”

In addition to the Obama family dogs, actresses and activists Meryl Streep and Freida Pinto will be making appearances on her Snapchat.

In her own statement on the Snapchat news, Obama said, “The younger generation is not watching nightly news, not reading the newspapers, not watching Sunday morning shows — they’re on their phones. So we had to start thinking of creative and fun ways to connect with folks.”