LAS VEGAS, NV - MAY 02: Donald J. Trump, Chairman & President, The Trump Organization, and his wife Melania Trump watch Vasyl Lomachenko take on Gamalier Rodriguez in their WBO featherweight championship bout on May 2, 2015 at MGM Grand Garden Arena in Las Vegas, Nevada. (Image: Getty)
Even as her husband Donald Trump struggles to get his new Twitter-substitute Truth Social ready for its launch later this year, Melania Trump is clearly not waiting for that to get off the ground as she announced an exclusive deal with the app Parler.
The news was revealed by Parler in a press statement, where they revealed that the former First Lady “will share exclusive communications on Parler.” Trump was also quoted in the statement as saying, “I am excited and inspired by free speech platforms that give direct communication to people worldwide.”
Parler has been supporting Trump in her recent NFT ventures, providing the web infrastructure for the auction websites of her digital items. Parler is a platform that has become increasingly popular with American conservatives in response to their perception of social apps like Twitter and Facebook becoming overrun by liberal groups.
The Melania Trump NFT projects seem to have been the first step in a comprehensive head-on launch into decentralized cryptocurrencies by Parler, with their CEO George Farmer saying “entering the NFT space is a perfect fit for Parler. We have the experience, technical capabilities, and framework to make this happen.”
Parler’s service was briefly cut off last year when they were criticized for not flagging violent content related to the January 6 attacks on the Capitol, but they have made a comeback last May and are still very popular.
The announcement of Ms. Trump’s exclusive social deal comes at an interesting time when her husband has been trying to launch a social network of his own after being banned from Twitter and Facebook. Truth Social was expected to launch on President’s day February 22, but they recently revealed that the app actually won’t be ready until March in a costly delay. They also missed a deadline they set last November to launch a private beta version of the platform.
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