WASHINGTON, DC - APRIL 17: U.S. President Donald Trump (C) delivers remarks from the Truman Balcony with first lady Melania Trump and their son Barron Trump (L) during the 139th Easter Egg Roll on the South Lawn of the White House April 17, 2017 in Washington, DC. The White House said 21,000 people are expected to attend the annual tradition of rolling colored eggs down the White House lawn that was started by President Rutherford B. Hayes in 1878. (Photo by Chip Somodevilla/Getty Images)
First Lady Melania Trump has a photo rights agreement with Getty Images, which has proven to be quite lucrative. She made between $100,000 and $1 million in royalties through the deal last year, according to her husband’s most recent financial disclosure form.
Plenty of news outlets have subscriptions to Getty that allow for the downloading and use of photos in articles, but there are certain photos that require extra payment. Usually that price is listed, but in the case of the First Lady’s photos, it’s a little different.
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Potential buyers are instructed to contact Getty along with the message, “USER WILL NOT BE ABLE TO PRICE OR DOWNLOAD IMAGE WITHOUT PRIOR NEGOTIATION.” Furthermore, the pictures can be used for “positive stories only.”
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The set of images consists of 187 photos taken by photographer Regine Mahaux between 2010 and 2016. According to an NBC News report, outlets that have published the photos include Yahoo News, NBC News, Marie Claire, the Daily Mail and the Houston Chronicle.
A royalty deal like this is not unusual for a celebrity, but it is unusual for a first lady, and what is even more unusual is media outlets agreeing to provide positive coverage as part of the deal.
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