Chip Wilson, the founder of yoga apparel retail chain Lululemon, won the derision of many of his customers when he suggested that not all women can expect the yoga pants sold at his store to fit them properly.

"Frankly, some women's bodies just don't actually work [for the yoga pants]," Wilson said on Bloomberg TV. "It's more really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it."

Wilson and his wife Shannon Wilson were on the network’s Street Smart program to discuss their new form of meditation called Whil. During the interview, Wilson was forced to answer for Lululemon’s sheer pants problem that caused a massive callback of their popular black luon pant earlier in the year. Almost immediately, Lululemon Athletica Inc. shares took a dip in the stock market and the company readjusted their revenue forecast.

In the past, Wilson has stated that part of the problem for the apparent sheerness is that some women purchase their yoga pants in sizes that are too small for them. On Tuesday, Wilson took blaming the consumer even further, suggesting that their legs simply aren’t the right size for the product and that pilling is to be expected.

While everyone might not be able to be satisfied with a pair of Lululemon’s signature yoga pant, the Wilsons claim that anybody can practice Whil. Chip finds the time for the 60-second meditation practice when he takes a bathroom break, and Shannon uses her time in the car. “Power down, power up, power forward.”

– Chelsea Regan

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