Lourdes Leon, Madonna’s Daughter, A New Face Of Stella McCartney’s Pop Perfume

Madonna‘s daughter Lourdes Leon‘s is making her modeling debut as the newest and final face on Stella McCartney‘s fresh-faced powerhouse campaign for her new fragrance Pop.

McCartney has been long time friends with Madonna, even designing the singer’s wedding dress, and posted lovingly about Lourdes, known as Lola, on Facebook when she welcomed her to the campaign.

The pink-themed campaign also features other young influencers: musician Grimes, Hunger Games actress Amanda Stenberg, and animal activist Kenya Kinski-Jones. McCartney has said of the casting: “They’re all great young girls, and the exciting thing is if you don’t know who they are, you want to know who they are. You will want to follow their careers and see them grow and hear what they have to say. That was really important for me, to have a group of young women who can come together as one, but at the same time they can stand alone. It’s real, very personal casting.”

Madonna’s eldest daughter is strikingly similar to her pop star mother, with the same defined eyebrows and doll-like eyes, but definitely has her own style with her soft lilac-colored hair. The Instagram shots show the girls playing around with the pink bottles of perfume and making funny faces.

This is the first time the 19-year-old student, who is studying musical theater at the University of Michigan, has stepped into the spotlight (aside from the Material Girl clothing line she launched with her mother for Macy’s in 2010), and said that she was drawn into this particular project because of the campaign’s focus on creativity and individuality.

“I love when someone doesn’t pretend to be someone they’re not,” said Leon.

Her mother Madonna though is all love and support.

And this is amid heated custody battles for her son Rocco with her ex-husband Guy Ritchie. Rocco defied the terms of their parents’ custody agreement last December when refusing to return to New York for Christmas, instead staying with his father in London, where he currently remains.