Shredded fitness influencer Brian Johnson, better known as the “Liver King,” is at the center of a $25 million lawsuit.
The Liver King is known for his unusual primal diet of raw organs. Often shirtless in his videos, Johnson promotes the idea of “ancestral living,” a lifestyle built on rigorous workouts, freezing showers and a diet of raw animal livers, testicles and brains.
In December, after a journalist leaked emails in which the bodybuilder exposed his steroid use, Johnson posted a confession to YouTube, in which he admitted he used roughly $11,000 of steroids a month to achieve his look.
In the video, Johnson said he had “f—– up” and “misled” many people. He conceded that his previous claims that he had never used steroids were a lie, and he was “embarrassed and ashamed.”
Johnson was soon hit with a $25 million class-action lawsuit for deceptive marketing for his Ancestral Supplements. Johnson says that supplements have generated more than $100 million in sales a year.
In the suit, Johnson was accused of pushing a “dangerous and life-threatening diet,” a combination of uncooked organ and testicle meat that caused a large number of his followers to suffer from “severe and other food-borne illnesses.”
The lawsuit reads: “Liver King persuaded millions of consumers to adhere to, or abide by, the Eat Tenet by repeatedly making representations to consumers that his near-perfect physique, and optimal health, were solely attributable to his adoption of the Ancestral Tenets, predominantly the Eat Tenet.”
The complaint, filed in New York against Johnson and his companies Ancestral Supplements, LLC and The Fittest Ever, LLC, asserts that Johnson misled that he owed his physique to the copious amounts of raw meat he consumed, rather than a heavy steroid diet.
The class action only has one plaintiff so far, but the law firm has reported to have already been contacted by others who want to join and has received “numerous inquiries about additional prospective” class-action suits against Johnson.
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