Lil Nas X has put himself on trial in his new music video for his song “Industry Baby,” poking fun at the limited edition “Satan Shoes” that sparked controversy in March.
The rapper released a two-minute sketch on Monday in a one-man show video where he acts as himself, the attorneys for both sides, the defendant, a member of the jury and the judge. The fictional Nike trial quickly goes from questioning the artist about the shoes to his sexuality, in which he is sentenced to five years in “Montero State Prison” when he answered yes to being gay.
The teaser references the case involving a trademark infringement filed by Nike in March, against MSCHF Production Studios for selling 666 pairs of Nike Air Force 97s containing a drop of human blood in the sole, for $1,018 a piece. MSCHF agreed to voluntarily recall all of the Jesus and Satan shoes, which debuted in the rapper’s “Montero (Call Me By Your Name)” video where Lil Nas X is seen giving the devil a lap dance and falling into hell, causing a huge backlash on social media platforms.
The 22-year-old singer began teasing the video over the weekend with several tweets and TikToks claiming that he would be in court on Monday for the Nike lawsuit sharing a TikTok of him crying and dancing at the same time to the song. “When you have court on Monday over satan shoes and might go to jail but your label tells you to keep making tiktoks,” he wrote.
The song featuring Jack Harlow and produced by Kanye West and Take A Day Trip will be released on July 23 along with the full video. Below is the teaser.
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