#LikeAGirl Super Bowl Ad Inspires Girls And Women, Sparks #LikeABoy Backlash
Always’ #LikeAGirl commercial was one of the most talked about Super Bowl ads Sunday night, becoming a trending topic and inspiring the ‘Meninist’ backlash #LikeABoy.
#LikeAGirl Super Bowl Ad
Always’ “Like A Girl” campaign aired an ad during the Super Bowl on Sunday, and, though it was not the campaign’s debut, it caught many watching by surprise. The ad, which never once features the product it promotes, aims to expose how the phrase “like a girl” is used as an insult, and how girls grow up and internalize that message. “A girl’s confidence plummets during puberty. But it doesn’t have to. Let’s make #LikeAGirl mean amazing things,” the ad declares.
Most of the reaction to the ad was positive, with #LikeAGirl quickly trending on Twitter. Both men and women tweeted in support of the female empowerment ad, including celebrities like The Blacklist star Megan Boone and Twitch.
Celebs Tweet #LikeAGirl
We can do this #LikeAGirl
— Megan Boone (@MeganBoone) February 2, 2015
— Beth Behrs (@BethBehrs) February 2, 2015
— Gigi Hadid (@GiGiHadid) February 2, 2015
Wow #LikeAGirl that’s right!!!
— Julianne Hough (@juliannehough) February 2, 2015
That #LikeAGirl campaign is super dope. Loved that commercial. Crazy how mental programming can take away the fearless childlike nature
— Stephen tWitch Boss (@official_tWitch) February 2, 2015
— Dan Savage (@fakedansavage) February 2, 2015
Women of the WWE put their own spin on the #LikeAGirl ad, releasing their own version on Sunday.
— Carmella (@CarmellaWWE) February 2, 2015
In an effort to highjack the hashtag, ‘Meninists,’ males oppose to Feminism, on Twitter began to tweet using the hashtag “#LikeABoy,” and that, too, quickly became a trending topic.
#LikeABoy because equality matters
— Meninist (@MeninistTweet) February 2, 2015
— Griffin (@GriffinWitzel) February 2, 2015
these feminist commercials are embarrassing #LikeABoy
— Brodie Arbeiter (@eh_broski) February 2, 2015
Play in the Super Bowl #likeaboy
— Garet Blankman (@gdblankman) February 2, 2015
— Anthony Bonazzo (@Bonazzo31) February 2, 2015
— JARRED MOORE (@xJMOORE4Ux) February 2, 2015
Many on Twitter are still exchanging heated words over the war of the hashtags, with man supporters of the ad claiming the ‘Like A Boy’ hashtag to respond to naysayers.
— Charles Clymer (@cmclymer) February 2, 2015