Kylie Jenner’s Cosmetic Brand Projected To Be Worth A Billion Dollars By 2022
Kylie Jenner‘s cosmetic brand, Kylie Cosmetics, is projected to make at least one billion dollars by the year 2020.
In an interview with Women’s Wear Daily, Jenner and her mother Kris Jenner, discussed the financial state of Kylie Cosmetics. Jenner’s mother, who also serves as Kylie Cosmetics’ chief financial officer, provided documentation that showed that the make-up company took in $420 million in sales in it’s first 18 months. Jenner also showed that projections for 2017 are around $386 million – a staggering 25 percent increase in sales.
Based on the trends laid out by Jenner, Kylie Cosmetics is projected to rake in $1 billion by 2020.
By comparison, Kylie Cosmetics would be the fastest cosmetic brand to hit $1 billion ever. Tom Ford Beauty, the most prosperous cosmetic brand of Estée Lauder, took ten years to get pass the $500 million mark, according to WWD.
Additionally, L’Oréal’s Lancôme took 80 years to become a billion-dollar brand.
Jenner, who just turned 20-years-old this week, initially launched the brand as an exclusive set of lip kits in 2015. After three shades sold out almost immediately, Jenner and her mother took three months off to restock, rebrand, and reboot. In February 2016, the brand officially became known as Kylie Cosmetics.
Speaking with the blog, Jenner talked about possible forms of expansion for her already successful brand.
“I do want stores, my own store. I think it’s time people walk into a store and see Kylie Cosmetics.”
She also commented on whether or not she competes with her sister, Kim Kardashian West, who also recently launched a cosmetic brand called KKW Cosmetics.
“We respect when we launch new things. We make sure there isn’t overlap. But there is room for both of us in the makeup world.”
Kardashian West’s brand has also been wildly successful, selling out minutes after products were made available.
In addition to her cosmetic empire, Jenner’s new reality TV show, Life of Kylie premiered earlier this week.