Before it has even finished shooting, the Barbie movie is proving to be a bit of a phenomenon as fans have been relentlessly seeking and sharing images from the film’s production on social media.

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The movie, directed by Greta Gerwig and starring Margot Robbie as some version of the titular children’s toy brought to life, is clearly embracing bright-colored costuming and bubbly performances from what the moments from its California filming locations have shown.

Fans have been eagerly sharing moments from the set showing Robbie and Ryan Gosling as Ken rollerskating in elaborate neon outfits, and one even showed that they were dressed remarkably similar to an actual Barbie toy.

It’s certainly unusual to see so many glimpses from the set of major studio films, but since the crew has been shooting in heavily-trafficked areas like Venice Beach with costumes that bright, they’re bound to attract some paparazzi eventually.

Here’s a video that provides a tiny glimpse into a dialogue scene between Margot Robbie and a character played by America Ferrera.

These teases from the set have been truly delightful, though it may be frustrating for director Gerwig and other members of the film’s production team that want fans to see the whole thing together, and not already know every scene because it was spoiled online.

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