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Kim Kardashian Renames Shapewear Line After Backlash For Trying Trademark Word ‘Kimono’

Kim Kardashian West has listened to the critics.

On Monday, the Keeping Up With the Kardashian’s star took to Twitter and announced that she’d be changing the name of her shapewear line, Kimono.

“Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life,” she tweeted. “What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.”

“I am always listening, learning and growing — I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.”

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon.” She then concludes the tweet by saying, “Thank you for your understanding and support always.”

Eileen Nguyen

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