Kim Kardashian Launches New Fashion Shapewear Line ‘SKIMS’ For Women Of All Body Types
Kim Kardashian launched Skims on February 5, an undergarment and shapewear line. The line is made to promote women of all shapes and sizes. The entrepreneur wore a nude colored ensemble to the event to match her undergarment line. On its opening day, West posted to Instagram thanking fans and onlookers for showing up to support the line.
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Wow! Thank you to everyone who showed up to @Nordstrom for the launch of @skims today in store and online! The success of the products and the brand is because of you – and my team and I are so incredibly grateful. Our @skims Solutionwear, Fits Everybody bra and underwear collection, boob tape, nipple covers and waist trainers are now officially available at select stores across the US and at Nordstrom.com. We will be adding more stores and new products each month so be sure to follow @skims for all updates – you won’t want to miss out. When shopping @skims at @nordstrom be sure to share photos and your experience with us online. We will repost all of the best content. Thank you again!!! #skimsnordstrom🙏🏽💕
The line features a mostly nude and black color scheme. Models were lined up in rows on platforms and shown on the escalators showcasing the line. The website advertises solutions for every body type. From sculpting solutions to a ‘Fits Everybody’ bralette and thong/brief set (Regular and Plus sizes available), the product style promises comfort and natural support while you sleep or lounge.
The Naked collection also features underwire bras in every style, ranching from the ‘Naked Underwire Plunge’ bra to the ‘Naked Demi Underwire’ bra and more.
The website features additional products like pasties and body tape, with many items already sold out. ‘Skims’ will be sold at select U.S. stores and online at Nordstrom.