Over the weekend, Kim Kardashian tweeted a response to Balenciaga’s controversial teddy bear shoot.
The reality star and frequent Balenciaga collaborator noted that she is “re-evaluating” her relationship with the brand following their recent “Toy Stories” ad campaign featuring kids with teddy bears dressed in bondage.
In a Sunday statement, Kardashian explained that she was “quiet for the past few days not because I haven’t been disgusted and outraged by the recent Balenciaga campaigns, but because I wanted an opportunity to speak to their team to understand for myself how this could have happened.”
Kardashian made it clear that as a mother herself, she was “shaken” by the “disturbing images.”
“The safety of children must be held with the highest regard and any attempts to normalize child abuse of any kind should have no place in our society — period,” she tweeted.
The SKIMS founder continued, “I appreciate Balenciaga’s removal of the campaigns and apology. In speaking with them, I believe they understand the seriousness of the issue and will take the necessary measures for this to never happen again.”
Kardashian walked in the Balenciaga couture show during Paris Fashion Week back in July. She also rather infamously sported a completely obscuring, black Balenciaga outfit at the 2021 Met Gala.
Now, her future with the brand is uncertain.
“I am currently re-evaluating my relationship with the brand, basing it off their willingness to accept accountability for something that should have never happened to begin with — & the actions I am expecting to see them take to protect children,” Kardashian shared in the statement.
Following backlash from their unsettling holiday ad, the luxury fashion house issued an apology statement on November 22.
“We sincerely apologize for any offense our holiday campaign may have caused,” they said. “Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”
The “Toy Stories” photographer, Gabriele Galimberti, claimed that he didn’t have much creative control and was “not entitled in whatsoever manner to neither choose the products, nor the models, nor the combination of the same.”
This scandal comes just one month after Balenciaga cut ties with Kardashian’s ex-husband, Kanye West, following his antisemitic comments.
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