The Cleveland Cavaliers teamed up with Starter to welcome Kevin Love to the Ohio city with a massive billboard.

Kevin Love Billboard

On the billboard, which is hanging in downtown Cleveland, Love is pictured wearing a retro Starter bomber jacket with a throwback Cavalier’s logo. The massive signage, with the bright red and royal blue Cavs colors, is hard to miss.

Love’s billboard welcome comes after the power forward was sent to Cleveland in a trade deal. The three-team deal was meant to build up the Cavaliers in an attempt – ultimately a successful one – to attract LeBron James back to his hometown.

In the deal, Andrew Wiggins, Anthony Bennett and Thaddeus Young were sent to the Minnesota Timberwolves and the Philadelphia 76ers got Alexey Shved, Luc Richard Mbah a Moute and the Heat’s 2015 first round draft pick.

In addition to Love and LeBron, the Cavaliers will have depth with Kyrie Irving, Dion Waiters, Anderson Varejao, Shawn Marion, Tristan Thompson and Mike Miller. The team’s roster for the 2014-2015 NBA season could make them contenders for the NBA title – something that James desperately desires.

Love was officially announced as a member of the Cleveland Cavaliers during a news conference Tuesday afternoon.