News

Kendrick Lamar’s Latest Reebok Shoe Designed To Promote Unity And Equality

Hip-hop artist Kendrick Lamar has again teamed up with Reebok to create a new sneaker design, this time to spread the message of unity.

KENDRICK LAMAR DESIGNS NEW REEBOK SHOE TO PROMOTE UNITY

Lamar, who is known for his political lyrics, became brand ambassador for the athletic company in 2014. With his latest sneaker design he wants to encourage people to put aside their differences and embrace community, unity and equality.

The shoe is the Reebok Club C model, and features acid-washed denim in black and white, with a red label on the tongue. The brand logo on the side is all black except for the ‘k’ and ‘o,’ which appear in red to represent Lamar’s nickname, Kdot.

“Now more than ever it is important for individuals to come together as one,” Lamar explained in the press release. “This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”

The new sneaker will be released on Jan. 13 and will cost $109.99. The rapper’s past shoe designs with Reebok were a Ventilator OG sneaker in tribute to his hometown of Compton, and a Classic Leather model made to encourage peace among rival gang members, called Perfect Split.

Hillary Luehring-Jones

Recent Posts

Sean Combs’ Bodyguard Claims Mogul Performed Bird Sacrifice Before His NYC Nightclub Shooting Verdict In 1999

Sean Combs' former bodyguard, Gene Deal, revealed that the rap mogul sacrificed a bird in 1999 before…

39 mins ago

VIDEO: Dozens Of Homes Engulfed As Fire Burns In Manila

https://youtu.be/6L7rpRO5VEk A five-alarm fire engulfed multiple homes in Isla Puting Bato, in Manila’s Tondo district in…

3 hours ago

Elton John’s $25 Million Broadway Musical ‘Tammy Faye’ Flops, Announces Closure 5 Days After Opening

British singer Elton John's new Broadway musical Tammy Faye announced that it will close five…

4 hours ago

Martha Stewart’s Best Friend In Prison Accuses Her Of ‘Lying’ In New Documentary, Says She Reneged On Promise To Gift Her $1 Million

Martha Stewart's prison 'best friend' has accused the lifestyle guru of lying about her infamous…

4 hours ago

After 68 Years Of Smoking, David Lynch Now Needs Oxygen To Walk, But Says He ‘Doesn’t Regret’ The Habit

David Lynch, the visionary filmmaker behind Mulholland Drive and Twin Peaks, is opening up about…

6 hours ago

J.K. Rowling Accuses John Oliver Of Using ‘Women As A Punchline’ After He Supports Trans Athletes’ Rights

Harry Potter author J.K. Rowling has accused The Daily Show host John Oliver of trivializing…

23 hours ago