Kendall Jenner has decided to drop her family name for her modeling career, following in the footsteps of famous models Iman and Twiggy.


Now identified as simply ‘Kendall’ on her modeling agency’s webpage, the eldest daughter of Bruce Jenner and Kris Jenner is making her desire to be known for her modeling, not her famous family, very clear.

Kendall, 18, has been open about her struggle to be taken seriously in the modeling world because of her family name and her own celebrity, as she appears with her family on E!’s Keeping Up With The Kardashians.

“I want to be taken seriously. People think that this just came to me. But it didn’t. What I have has almost worked against me. I had to work even harder to get where I wanted because people didn’t take me seriously as a model. Because of the TV show,” Kendall told LOVE magazine in July.

Kendall’s dream of becoming a runway model has been well documented on her reality show, and it wasn’t until this year that her modeling career really took off. After walking the runway for Chanel and Marc Jacobs, Kendall has asserted herself as a career model. And she will make her Vogue debut in the fashion magazine’s famous September issue.