Professional rally car driver and founder of DC shoes Ken Block has died in a snowmobile accident in Park City, according to his team at Hoonigan Industries.

Officials from Utah’s Wasatch County Sheriff’s Office said Block was riding the snowmobile up a steep slope when the vehicle upended and landed on top of him. The 55-year-old was pronounced dead on the scene.

“It’s with our deepest regrets that we can confirm that Ken Block passed away in a snowmobile accident today,” his company said in a statement Monday. “Ken was a visionary, a pioneer and an icon. And most importantly, a father and husband. He will be incredibly missed.”

Prior to the accident, Block posted several videos of the snowy landscape to his Instagram story, calling it “sketchy and snowy” conditions.

Before Block became one of the world’s best-known rally car drivers, he entered the fashion world in 1994 when he helped found Droors Clothing and DC Shoes, both geared towards skaters and snowboarders.

He began competitively driving in the early 2000s and in 2005 was named rookie of the year at the Rally America Championship. Over the course of his career, he earned five X Games medals and has amassed millions of fans and social media followers. He’s also competed in motocross, skateboarding and snowboarding.

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Block is survived by his wife Lucy and three children, including his daughter Lia, 16, who shares her father’s passion for driving.

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