Jordon Hudson has been helping her boyfriend, Bill Belichick, trademark phrases originally coined by New England Patriots coach Robert Kraft.

According to official documents, Hudson’s company, Trouble Club Enterprises, filed for 14 trademarks with the federal trademark office, including phrases such as “Do Your Job” and “Ignore the Noise,” which are owned by the New England Patriots. Hudson listed them as Belichick’s, similar to how Taylor Swift released re-recorded versions of her discography that Scooter Braun purchased.

Hudson recently announced that she would compete in the Miss Maine USA contest.

Hudson appears to be becoming more involved in Belichick’s career. In March, Belichick requested that Hudson be CC’d on his emails, “Robbi, Thank you for the e-mail. I am including Jordon on this email so she can also keep up with our postings. Can you include her in anything you send to me? Thank you, BB.”

The Patriots own the trademarks via the federal trademark office, including “No Days Off.” Hudson is trademarking as “No Days Off (Bill’s version).” Hudson also hints that she’s taken inspiration from Swift’s method of reclaiming her work. Among them are references to Swift’s music. On April 4, Hudson used Swift’s single “Look What You Made Me Do” on her Instagram as a caption.

On April 13, Hudson wore a snakeskin outfit while Swift’s song “Vigilante S—” played. She was also spotted wearing a snakeskin coat while chatting with Belichick on the sidelines at a UNC football practice.

Belichick ended his partnership with the Patriots in January 2024 after 24 seasons as head coach. During that time, he won six Super Bowls alongside Tom Brady.

In December 2024, Belichick was announced as the new coach at the University of North Carolina.

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Article by Jacob Barker

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