The popular television commercial actor that made Dos Equis a household beer and Internet sensation is being replaced by a new actor.

DOS EQUIS ACTOR TO BE REPLACED IN UPCOMING COMMERCIAL

Since 2006, Jonathan Goldsmith has been the face and voice of the popular Mexican beer. His catchphrase has also become a household line — “I don’t always drink beer. But when I do, I prefer Dos Equis.”

The end of his work with Dos Equis is a commercial with him jetting off on a one-way trip to Mars. Executives from the beer company told Ad Age that “they declined to [identify] the new star, or share details about ad plotlines, other than to say they are seeking to contemporize the campaign.”

Before landing his role as the spokesperson for the beer, Goldsmith worked in and out of Hollywood and even as a garbage truck driver. He scored the role by impersonating his friend Fernando Lamas, an Argentine-born actor.

The end of the Mars commercial end with the line: “His only regret, is not knowing what regret feels like.”