Joe Jonas and model Charlotte McKinney are partnering up as models for the Guess spring 2017 underwear campaign.


The photo shoot shows Jonas in their ‘”Hero” underwear line, which will premiere in February. “It feels great to be chosen by Paul Marciano (Chief Creative Officer & Executive Chairman) as the male global ambassador for the new GUESS Underwear campaign with a focus on the GUESS man,” said the DNCE frontman. “I am excited to be part of this amazing experience and to be able to represent the brand’s image.”

❓@guess ❓

A photo posted by J O E J O N A S (@joejonas) on

Jonas and McKinney, who stars on Baywatch, have worked together before, as the pair made out for DNCE’s music video for “Body Moves.”

Jonas told ET late last year that he brought his personal trainer on tour with him to keep up with his workout regime. “She works us really hard, I mean, when we have free time because obviously our times are really short, but we try to get it in,” Jonas said. “I think for all of us, we run around like maniacs onstage and that alone is probably our cardio — enough to kind of get us in that shape — but, yeah, I definitely, obviously upped it up a bunch.” The six pack he gained from the experience definitely bode well for the ad campaign.

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