James Franco’s brown curly hair is now blond and straight for his role as “ex-gay” activist Michael Glatze in a new movie in which he’ll star opposite Zachary Quinto.

James Franco Goes Blond

On Monday, Franco debuted his blond locks on Instagram, accurately captioning the picture, “That Late 90s bleached look.” He later continued on with the cracks about his hair with images of himself superimposed on pictures of 98 Degrees, O-Town, Backstreet Boys and ‘NSYNC, writing, “I’m in ALL the BOYBANDS Meeeeeyooowwwwww!”

Franco is not, as it would appear, preparing for a role in a 90s boyband biopic. Instead, he’s set to start filming a biopic on Glatze called Michael. Franco will portray the titular role of the gay magazine founder-turned-“ex-gay” movement activist. Glaze, who once lived a proud and openly gay life, is now wedded to a woman and works as a pastor, who endeavors to turn gay people straight.

Acting alongside Franco in Michael is out gay actor Zachary Quinto, who will play his boyfriend in the film. Before debuting the blond ‘do, Franco had tweeted a picture of himself with Quinto, and wrote ambiguously, “My new lover, SPOCK.”

Michael is inspired and loosely based on Glatze’s former friend and coworker Benoit Deizet-Lewis's 2011 New York Times article “My Ex-Gay Friend.” Justin Kelly will direct the film that he co-wrote with Stacey Miller. Joining Franco and Quinto in the cast is Emma Roberts and Chris Zylka.