'Jackass 3D' Sets Records For Weekend Box Office
Who wouldn't want to see a man launch himself off a trampoline into a ceiling fan in 3D? Apparently the key to the hearts and wallets of America's young men lies in the dubious charms of painful, often disgusting stunts: Jackass 3D dominated the box office this weekend, taking in $50 million in what is now the biggest fall opening of all time.
The movie has the attendance of young men under 25, who made up 60 percent of audiences, as well as the increased price of 3D tickets, to thank for its huge success. Perhaps even more impressive are numbers that show over 90 percent of that same age/gender bracket were aware of the movie. Jackass 3D steals the fall record from Scary Movie 3, which had made $48.1 million. It also handily surpassed the numbers for its own previous incarnations, Jackass and Jackass: Number Two, which made $22.8 and $29 million respectively.
Octogenarian action flick Red made less than half of the Jackass 3-D take, with $22.5 million. The movie, starring Helen Mirren, Bruce Willis, and Morgan Freeman, easily took second place over last week's number one, The Social Network, which held steady with $11 million. Though they failed to make the top ten due to their limited releases, Clint Eastwood's supernatural drama, Hereafter, starring Matt Damon, and the based-on-a-true-story legal thriller Conviction, starring Hilary Swank, performed well in the small number of theaters where they played. –AMY LEE
Full top ten below:
1. Jackass 3D, $50 million
2. Red, $22.5 million
3. The Social Network, $11 million
4. Secretariat, $9.5 million
5. Life As We Know It, $9.2 million
6. Legend of the Guardians: The Owls of Ga'Hoole, $4.2 million
7. The Town, $4 million
8. My Soul to Take, $3.2 million
9. Easy A, $2.7 million
10. Wall Street 2: Money Never Sleeps, $2.4 million