iPhone Trade-In Program To Be Launched By Apple
Leading up to the unveiling of the newest iPhone, Apple is reportedly getting ready to launch an iPhone trade-in program. The program, which has quietly existed within Apple for two years, is still in its early stages, but it does have a very specific recycling process behind it.
All used iPhones collected, in exchange for iPhone or Apple credit, will be wiped and resold in emerging global markets.
“Used iPhones collected in the U.S. will only be resold in emerging markets, where Apple’s share is lower and demand for cheaper devices is greater,” said a source in June.
The value of the used smart phones will be appraised by Apple employees with the help of a computer program and the previous owner, who will testify to the state of the used device. Owners would then be able to trade in old iPhones for gift cards that could then be used towards buying a newer iPhone.
A week of entertainment news in your in-box.
We find the news you need to know, so you don't have to.
“I see channels doing it, and I like the environmental aspect of it, and so that part of it really is encouraging to me,” Apple CEO Tim Cook said recently.
Apple is partnering with Brightstar, a company that specializes in these buy-back and recycling policies, and the trade-in program will only be available at Apple retail stores. Though word of the program came out in June, new reports suggest that current Apple retail employees are currently being briefed on the program in preparation for its launch.
Many expect Apple to debut the new iPhone – the current name is rumored to be iPhone 5S – at a special media event on Sept. 10. Apple is hoping to begin the program Aug. 30, according to MacRumors.
– Olivia Truffaut-Wong
Get Uinterview's FREE iPhone App For Daily News Updates here.
Get the FREE Uinterview iPad app here and watch our videos anywhere.
More on Apple:
New iPhone 5S To Be Unveiled September 10
Reported iPhone 5 Electrocution Investigated By Apple
Apple iOS 7 Software Brings Big Changes To Interface
Get the most-revealing celebrity conversations with the uInterview podcast!
Leave a comment
You must be logged in to post a comment.