Apple CEO Tim Cook unveiled the iPhone 7 at the much-hyped presentation at the Bill Graham Civic Auditorium in San Francisco, California Wednesday afternoon.

iPhone 7 News

“The iPhone has become truly a cultural phenomenon,” Cook said. “We’ve now sold over a billion of them. This makes it the best selling product of its kind in the history of the world. It’s the best iPhone we have ever created – this is iPhone 7. It makes all the things you do every day better.”

Among the most talked about new features for the latest iteration of the iPhone is lightning technology, and accompanying wireless earphones that replace the headphone jack. For those who wish to continue using wired headphones, Apple is including an adaptor.

“We’re just at the beginning of a truly wireless future we’ve been working towards for many years,” explained chief design officer Jonathan Ive. “Some people have asked why we would remove the jack, its been with us a really long time – over 100 years. The reason to move on is courage, courage to move on. Our smartphones are packed with technologies, and we want more – its all fighting for space.”

The iPhone 7’s home button will be undergoing an update as well. While it will still be present at the bottom center of the phone, it won’t have the same mechanical click. It will be following in the footsteps of the new MacBook trackpads, providing touch feedback with the Taptic Engine technology.

The iPhone 7 will also come with two rear-facing cameras that provide different focal lengths – a wide-angle or a telephoto lens. The updated cameras have “software zoom” and “depth” features that can further enhance the quality of pictures taken on the iPhone 7.

The iPhone 7 is water resistant and boasts a longer battery life than previous iPhones.

The iPhone 7 will be available for pre-order starting Sept. 9 for $649. It will officially launch Sept. 16. Wireless AirPods will be made available in late October for $159.

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