'House Of Cards,' Netflix Series, Generates Social Buzz

by uInterviewFebruary 2, 2013, 12:00 amNews >

House of Cards, Netflix's new political drama, debuted with a bang on social media outlets this weekend.

Since the show debuted on Netflix Instant, it's received over 10,000 mentions on social media sites. All 13 episodes were released just after midnight on Friday, according to the Los Angeles Times. Every hour, House of Cards received thousands of mentions, roughly 62% of which were positive. Hardly any of the mentions were negative, with the mixed reviews stemming from people's inability to actually watch all of them at once.

"This indicates that if they can't watch it all at once, they may not watch it until they have time to consume more than one or two episodes at a time," Fizziology President Ben Carlson said. "This might mean that people feel pressured to binge-watch the series." The binge watchers are really the targeted market in Netflix's marketing strategy, as they cater to the evolving way in which people consume television shows.

Kevin Spacey, pictured, stars in the series, playing House Majority leader Whip Francis Underwood, who is seeking revenge after a perceived political snub. "People often describe [Spacey] as 'brilliant' and are excited to see him in a Washington role," Carlson said. "However, Spacey takes a backseat to Netflix, which is the real star of the series in social media conversations."