Seattle Union Gospel Mission has founded a fashion label called “Others Like Us” to raise money for their efforts of helping the homeless — using the homeless themselves as models on their shirts.

The Washington-based organization endeavors to help homeless people in Seattle by providing emergency care and long-term recovery services. The proceeds from the "Others Like Us" campaign will be used to help them move along with their mission.

“It's more than just a fashion statement — it's a human statement,” read a statement by Seattle Union Gospel Mission. “We walk by them every day. Young and old, short and tall, male and female. Homeless, trapped in poverty — some, in addiction. We avoid their neighborhoods, we avoid their corner, we avoid their eye-contact; we avoid them. We treat them as if they are different from us. But there is no us and them….There's only us.”

“Others Like Us (OLU) is committed to stand with others who are just like us,” the statement continued. “OLU believes that by telling and understanding their stories, we break down the barriers that keep us separate — and better understand our own stories.”

Others like Us will officially launch on March 7, when the merchandise will be available for purchase online. In addition to black, white and gray t-shirts with the OLU logo, there will be shirts with the faces of Seattle’s homeless.

– Chelsea Regan

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