Hologram-Version Of Elvis Presley To Take The Stage In London For ‘Immersive’ Concerts

A holographic version of rock ‘n’ roll icon Elvis Presley will perform in London this November.

The show was produced by Layered Reality, a U.K.-based company specializing in creating immersive experiences. The company has been involved in successful projects such as Jeff Wayne’s The War of The Worlds: The Immersive Experience and The Gunpowder Plot. Their shows are known for combining technology, augmented reality, theatre, projection and multi-sensory effects.

The company also collaborated with the Elvis Presley estate owner, Authentic Brands Group, to produce the show.

It described their newest immersive experience as “a major new show celebrating the world’s biggest star of stage and screen, Elvis Presley, with a jaw-dropping concert finale and a personal invite to the after party.”

The company claims that the show includes “a concert experience that will recreate the seismic impact of seeing Elvis live for a whole new generation of fans, blurring the lines between reality and fantasy. A life-sized digital Elvis will share his most iconic songs and moves for the very first time on a U.K. stage. Elvis fans can look forward to a memory-making experience like no other. Through AI and groundbreaking tech, you’ll be able to witness iconic Elvis performances as if you were really there and celebrate defining moments in Elvis Presley’s extraordinary life and career.”

The experience includes an afterparty at an Elvis-themed restaurant and bar with live music, DJs, and performances.

Founder and chief executive of Layered Reality, Andrew McGuinness, said that the experience is meant to be a “next-generation tribute to the musical legend that is Elvis Presley.”

“Elvis maintains superstar status globally, and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it,” McGuinness said. “It’ll be a memory-making experience that will be a bucket list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes, and celebrate his extraordinary musical legacy.”

President of entertainment at Authentic Brands Group, Marc Rosen, also commented on the show, saying that they are “thrilled” about the partnership and the “new, immersive way of experiencing Elvis Presley’s life and legacy.”