Helen Mirren’s Budweiser PSA Warns Against Drunk Driving In Super Bowl 50 Ad

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In the newest PSA from Budweiser staring Helen Mirren, the actress calls drunk drivers “oxygen-wasting, human form of pollution.”

The legendary actress calls out any driver who chooses to drive drunk in her classic English accent.

“If you drive drunk, you — simply put — are a short sighted, utterly useless, oxygen wasting, human form of pollution,” says Mirren. “A Darwin-award deserving, selfish coward. If your brain was donated to science, science would return it.”

Budweiser is launching the #GiveADamn campaign to advise drivers to be safe and stay off the road if they are drunk. “We can all agree that driving drunk is a very bad idea, yet people still do it. If we’re able to make one person think twice and not get behind the wheel, then this campaign has done its job,” said Brian Perkins, vice president of Budweiser.

Budweiser is pairing the commercial with a Twitter campaign. It will donate $1 each time someone tweets an auto-generated tweet with the hashtag #GiveADamn and one of the Mirren-inspired messages such as “I will not be a human form of pollution.”