Jennifer Aniston demonstrates new hair product (Image: Instagram)
Friends star Jennifer Aniston shared a hair care tutorial on Instagram.
In the clip, Aniston, 53, was applying drops of hair oil from her hair-care line LolaVie and captioned: “Air dry and a little bit of @lolavie 💁🏼♀️”
Aniston has been working on her hair-care brand LolaVie for five years before its launch in 2021.
She says she found the hair-care industry interesting when she worked with Living Proof, a brand she co-founded in 2012.
“We’ve been in development for almost five years,” she said. “I had been involved in another hair company years ago, and that’s where I got the bug of getting to go behind the scenes of how you [choose] ingredients and the process of development and marketing and all of that.”
The first product was the Glossing Detangler. “I love for a product to have many jobs in one,” said Aniston. “So it has a heat protector and shine, and so it’s time-efficient.”
Despite her success in hair-care products, Aniston has a vision for future expansion and doesn’t “see any limits to anything.”
According to the company documents that have been revealed, LolaVie has filed patents for face and body lotion, shower gel and candles in July 2019.
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