Gwyneth Paltrow Says She May ‘Disappear’ From The Public Eye When She Sells Goop

Gwyneth Paltrow, actress and founder of the lifestyle brand Goop, says she has an exit plan for when the day comes for her to sell.

In an interview with Bustle, the entrepreneur, 50, made references to “disappearing” multiple times. 

When the interviewer suggested Paltrow may be “the person who teaches us all how to head into our 70s and 80s with grace,” Paltrow said, “I’ll probably try, knowing myself. Or I might be like, ‘F— this…. I might just disappear, and no one will ever see me again.”

Paltrow was asked who was going to buy Goop and “make you hundreds of millions of dollars?” She responded,  “I have no idea. We’re not ready to sell yet. I need a few more years.”

She later said her 19-year-old daughter, Apple Martin, “Doesn’t want anything to do with it… she’s a very private person, actually.”

The interviewer suggested Paltrow might “make a dramatic exit on your 55th birthday.”

Paltrow said she would “be happy with that… I will literally disappear from public life… No one will ever see me again.”

Goop was launched in the fall of 2008 as a weekly newsletter. It has since expanded into e-commerce and collaborated with fashion brands to launch pop-up shows, a print magazine, a podcast and a docuseries for Netflix, as well as in-person and virtual wellness summits.

Goop offers wellness advice from doctors, travel recommendations, and a shop that markets clean beauty, fashion and home products.

Paltrow decided on the company’s name when Peter Arnell, designer and branding executive, advised her to put a double Os in the name, as most popular internet companies do.

Paltrow wanted “a word that means nothing and could mean anything.”

Paltrow is currently focused on her son Moses Martin, 17, and stepson Brody Falchuk, 17, as they navigate their senior year of high school, which she says is “a full-time job in and of itself.”